Diane Swenson is a marketing communications strategist, writer, and digital storyteller with more than 10 years of experience in higher education, digital marketing, event communications, brand storytelling, and audience engagement.
Her career has been shaped by work that sits at the intersection of people, story, strategy, and execution. From student affairs and event marketing to institutional communications and business school storytelling, Diane has built a well-rounded communications background grounded in audience understanding, creative problem-solving, and measurable results.
At Elon University’s Martha and Spencer Love School of Business, Diane leads marketing communications for the school, managing social media, news, web content, newsletters, digital signage, event promotion, and reputation-building storytelling. She writes and edits more than 70 editorial stories annually across university channels, including Today at Elon, annual reports, magazine features, provost reporting, and other institutional communications.
Diane’s work combines editorial judgment with data-informed strategy. Her social media strategy consistently performs above higher education industry benchmarks across LinkedIn, Instagram, and Facebook, with measurable audience growth and engagement across platforms.
Before joining Elon, Diane spent more than five years leading communications for Campus Activities at Western Carolina University, where she supported major events, student engagement programs, digital campaigns, print materials, and campuswide promotions. Her earlier experience in hospitality, audience research, and community-based work continues to shape how she approaches communication: with clarity, empathy, organization, and a strong understanding of what different audiences need.
Diane is especially interested in storytelling that helps people understand why something matters. Whether writing about student success, alumni outcomes, faculty research, leadership transitions, academic programs, or major events, she focuses on making communications feel clear, useful, human, and connected to larger institutional goals.
Diane Swenson 