Department of Campus Activities Branding
When the position of Assistant Director for Communications was created in Summer 2018, there was no Departmental Branding in place. There was also no protocol for print, digital, or social media. In the creation of the Departmental Branding Guide, all stakeholders were met with and gave feedback through out the process to ensure buy-in. The stakeholders were members of the Student Involvement and Leadership Unit, Director of Campus Activities, and University Marketing. The attached guide is the approved Departmental Branding for the the Department of Campus Activities. The guide was recently updated due to a new generation as the primary audience.
Updates to Program Branding
Programs with in the Department have a new style due to the Branding Guidelines. Diane Swenson updated the program text treatments to attract the new audience of DCA.
Diane Swenson 